Publication
Title
Brand placement in text : the short- and long-term effects of placement modality and need for cognition
Author
Abstract
Language
English
Source (journal)
International journal of advertising. - London
Source (book)
International Conference on Research in Advertising (ICORIA)
Publication
London : 2017
ISSN
0265-0487
1759-3948 [online]
Volume/pages
36:5(2017), p. 682-704
ISI
000407458800003
Full text (Publisher's DOI)
Full text (open access)
The author-created version that incorporates referee comments and is the accepted for publication version Available from 09.01.2019
Full text (publisher's version - intranet only)
UAntwerpen
Faculty/Department
Research group
Project info
Publication type
Subject
Affiliation
Publications with a UAntwerp address
External links
Web of Science
Record
Identification
Creation 05.09.2017
Last edited 11.08.2018
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