Publication
Title
To disguise or to disclose? The influence of disclosure recognition and brand presence on readers' responses towards native advertisements in online news media
Author
Abstract
Language
English
Source (journal)
Journal of interactive advertising. - East Lansing, Mich.
Publication
East Lansing, Mich. : 2017
ISSN
1525-2019
Volume/pages
17:2(2017), p. 1-31
Full text (Publisher's DOI)
UAntwerpen
Faculty/Department
Research group
Publication type
Subject
Affiliation
Publications with a UAntwerp address
External links
Record
Identification
Creation 28.11.2017
Last edited 28.02.2018
To cite this reference