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Title
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Article or ad? Readers recognition and evaluations of native advertisements on online news websites
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Author
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Language
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English
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Source (book)
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Advances in advertising research VIII: challenges in an age of dis-engagement / Zabkar, Vesna [edit.]; et al.
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Publication
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Springer
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2017
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ISBN
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978-3-658-18730-9
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Volume/pages
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p. 17-30
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