Publication
Title
Article or ad? Readers recognition and evaluations of native advertisements on online news websites
Author
Language
English
Source (book)
Advances in advertising research VIII: challenges in an age of dis-engagement / Zabkar, Vesna [edit.]; et al.
Publication
Springer, 2017
ISBN
978-3-658-18730-9
Volume/pages
p. 17-30
UAntwerpen
Faculty/Department
Research group
Publication type
Subject
Affiliation
Publications with a UAntwerp address
External links
Record
Identification
Creation 28.11.2017
Last edited 30.11.2017
To cite this reference