Title
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Possible market entry of a firm with an additive manufacturing technology
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Author
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Abstract
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One of the principle characteristics of additive manufacturing is that customers get access to their own design, i.e., they need not choose from a small number of standard products. The paper considers a framework where an incumbent with a standard technology produces a limited number of standard products, and faces a potential entrant with an additive manufacturing technology. We find that three different outcomes are possible: the incumbent accommodates entry while producing just one product, blockades/deters entry, or it has to leave the market due to too heavy competition from the entrant. We give conditions under which each of these outcomes will occur. |
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Language
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English
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Source (journal)
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International journal of production economics. - Amsterdam, 1991, currens
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Publication
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Amsterdam
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Elsevier
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2017
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ISSN
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0925-5273
[print]
1873-7579
[online]
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DOI
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10.1016/J.IJPE.2017.06.013
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Volume/pages
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194
(2017)
, p. 190-199
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ISI
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000419413100018
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Full text (Publisher's DOI)
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Full text (publisher's version - intranet only)
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