Publication
Title
Better together? Harnessing the power of brand placement through program sponsorship messages
Author
Abstract
Language
English
Source (journal)
Journal of business research. - New York
Publication
New York : 2018
ISSN
0148-2963
Volume/pages
83(2018), p. 151-159
ISI
000424964900014
Full text (Publisher's DOI)
Full text (open access)
The author-created version that incorporates referee comments and is the accepted for publication version Available from 22.10.2020
Full text (publisher's version - intranet only)
UAntwerpen
Faculty/Department
Research group
Publication type
Subject
Affiliation
Publications with a UAntwerp address
External links
Web of Science
Record
Identification
Creation 06.03.2018
Last edited 10.05.2018
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