Publication
Title
How consumers' media usage creates synergy in advertising campaigns
Author
Abstract
Language
English
Source (journal)
International journal of market research. - London, 2000, currens
Publication
London : 2018
ISSN
1470-7853
Volume/pages
60:3(2018), p. 268-287
ISI
000432873200006
Full text (Publisher's DOI)
Full text (open access)
The author-created version that incorporates referee comments and is the accepted for publication version Available from 13.07.2019
Full text (publisher's version - intranet only)
UAntwerpen
Faculty/Department
Research group
Publication type
Subject
Affiliation
Publications with a UAntwerp address
External links
Web of Science
Record
Identification
Creation 07.03.2018
Last edited 05.09.2018
To cite this reference