Publication
Title
Investigating the effectiveness of advertising cues
Author
Vanwesenbeeck, Ini
De Jans, Steffi
Zarouali, Brahim
De Pauw, Pieter
Language
English
Publication
Antwerp
:
The AdLit consortium
,
2017
Volume/pages
14 p.
Full text (open access)
https://repository.uantwerpen.be/docman/irua/e3d0c1/149433.pdf
UAntwerpen
Faculty/Department
Faculty of Social Sciences. Communication Sciences
Research group
Media, ICT and interpersonal relations in Organisations and Society (MIOS)
Publication type
Minutes and reports
Subject
Mass communications
Affiliation
Publications with a UAntwerp address
External links
Record
Identifier
Creation
08.03.2018
Last edited
07.10.2022
To cite this reference
https://hdl.handle.net/10067/1494330151162165141