Publication
Title
An experimental study on the effect of ad placement, product involvement and motives on Facebook ad avoidance
Author
Abstract
Language
English
Source (journal)
Telematics and informatics. - New York
Publication
New York : 2018
ISSN
0736-5853
Volume/pages
35:2(2018), p. 470-479
ISI
000427667600014
Full text (Publisher's DOI)
Full text (open access)
The author-created version that incorporates referee comments and is the accepted for publication version Available from 01.02.2019
Full text (publisher's version - intranet only)
UAntwerpen
Faculty/Department
Research group
Publication type
Subject
Affiliation
Publications with a UAntwerp address
External links
Web of Science
Record
Identification
Creation 09.03.2018
Last edited 05.09.2018
To cite this reference