Title
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Looking for the audiences : the effect of using partial counterprogramming and a friendlier style of news presentation
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Author
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Language
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English
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Source (journal)
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Innovar : revista de ciencias administrativas y sociales. - Bogotá, 1991, currens
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Publication
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Bogotá
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Universidad Nacional de Colombia, Facultad de Ciencias Economicas
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2011
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ISSN
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0121-5051
[print]
2248-6968
[online]
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Volume/pages
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21
:42
(2011)
, p. 151-159
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Full text (publisher's version - intranet only)
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