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Title
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Product-service systems : beyond the dichotomy and into the system
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Author
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Abstract
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| The recent SDN Global Conference in Madrid ended with some clear upscaling insights. Delivering great experiences for customers requires organisations to expand their design activities beyond the silos. Preferably, all ecosystem stakeholders preferably deliver a consistent and coherent offering together, providing value to the customer. This brings in the notion of systems thinking into their strategy, design and execution as a means to balance customer and business value into meaningful innovation. Training, incorporating and communicating this knowledge to (non-)designers throughout the organisation is indispensable. Quite logically, this comes with certain barriers, different expectations of output, undesired consequences, and more. However in another five years, we are bound to scale the impact of service design! |
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Language
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English
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Source (journal)
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Touchpoint : the journal of service design
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Publication
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2018
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Volume/pages
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9
:3
(2018)
, p. 73-77
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Full text (publisher's version - intranet only)
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