Publication
Title
When do social alliances pay off? How the effect on corporate image depends on consumers' prosocial attitudes
Author
Language
English
Source (journal)
Journal of brand management. - Londen
Publication
Londen : 2018
ISSN
1350-231X
Volume/pages
(2018), p. 1-14
Full text (Publisher's DOI)
Full text (open access)
The author-created version that incorporates referee comments and is the accepted for publication version Available from 15.05.2019
UAntwerpen
Faculty/Department
Research group
Publication type
Subject
Affiliation
Publications with a UAntwerp address
External links
Record
Identification
Creation 18.05.2018
Last edited 19.05.2018
To cite this reference