When do social alliances pay off? How the effect on corporate image depends on consumers' prosocial attitudes

Publication

Title

Author

Abstract

Language

English

Source (journal)

Journal of brand management. - Londen

Publication

Londen : 2019

ISSN

1350-231X

Volume/pages

26:2(2019), p. 195-208

ISI

000465156200008

Full text (Publisher's DOI)

Full text (open access)

UAntwerpen

Faculty/Department				Faculty of Business and Economics

Research group				Marketing
Project info				Communicating about co-creation with multiple stakeholders: the role of the stakeholders' network and the impact on consumer adoption.
Publication type				A1 Journal article

Subject				Economics

Affiliation				Publications with a UAntwerp address

External links

Web of Science

Record

Identification

Creation

18.05.2018

Last edited

10.10.2019

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