| Title |
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When do social alliances pay off? How the effect on corporate image depends on consumers' prosocial attitudes
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| Author |
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| Language |
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English
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| Source (journal) |
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Journal of brand management. - Londen |
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| Publication |
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Londen : 2018
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| ISSN |
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1350-231X
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| Volume/pages |
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(2018), p. 1-14
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| Full text (Publisher's DOI) |
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| Full text (open access) |
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| The author-created version that incorporates referee comments and is the accepted for publication version Available from 15.05.2019 | |
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