Publication
Title
When do social alliances pay off? How the effect on corporate image depends on consumers' prosocial attitudes
Author
Abstract
Language
English
Source (journal)
Journal of brand management. - Londen
Publication
Londen : 2019
ISSN
1350-231X
Volume/pages
26:2(2019), p. 195-208
ISI
000465156200008
Full text (Publisher's DOI)
Full text (open access)
UAntwerpen
Faculty/Department
Research group
Project info
Communicating about co-creation with multiple stakeholders: the role of the stakeholders' network and the impact on consumer adoption.
Publication type
Subject
Affiliation
Publications with a UAntwerp address
External links
Web of Science
Record
Identification
Creation 18.05.2018
Last edited 10.10.2019
To cite this reference