Publication
Title
Santurismo : the commodification of Santeria and the touristic value of Afro-Cuban derived religions in Cuba
Author
Abstract
Santurismo (Santeria + Turismo) refers to the popular formula of Afro-Cuban religions and tourism and initially served the Cuban government in the 1960s to promote Santeria as a folkloric product of Cuban identity through staged performances in touristic surroundings. Gradually, it became a coping strategy by Cuban people to deal with political and economic hardship during the Special Period in the 1990s which led to the emergence of diplo-santeria by so-called jinetero-santeros. While the continuous process of commodification of Cuban Santeria is marked by local social, economic and political influences, it also relates to current tendencies in comparable religious and spiritual phenomena at a global level. This research paper is based on an extensive literature review as well as on ethnographic fieldwork conducted in Cuba in 2016. It aims at showing in which ways Afro-Cuban religions have worked their way up from a stigmatized and persecuted religious system to a widely valorized religion in the spiritual and touristic sphere. While warning for the consequences of its commodification, it also shows that, over time, Santeria has proved to serve as a weapon for resistance and struggle, which is still ongoing in Cuban society today.
Language
English
Source (journal)
Almatourism
Publication
2018
ISSN
2036-5195
Volume/pages
9 :8 (2018) , p. 150-171
ISI
000433114900009
Full text (Publisher's DOI)
Full text (open access)
UAntwerpen
Faculty/Department
Research group
Publication type
Subject
Affiliation
Publications with a UAntwerp address
External links
VABB-SHW
Web of Science
Record
Identification
Creation 10.07.2018
Last edited 13.11.2021
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