Publication
Title
Predicting consumer responses to a chatbot on Facebook
Author
Abstract
Language
English
Source (journal)
Cyberpsychology, behavior, and social networking. - New Rochelle, N.Y., 2010, currens
Publication
New rochelle : Mary ann liebert, inc, 2010, currens
ISSN
2152-2715 [print]
2152-2723
Volume/pages
7 p.
ISI
000439657400001
Full text (Publisher's DOI)
Full text (publisher's version - intranet only)
UAntwerpen
Project info
Personalised advertising on social networking sites: the interplay between advertising effectiveness and the user's privacy concern.
AdLit : Advertising Literacy in a New Media Environment : Investigating Minor's Persuasion Knowledge in Relation to New Advertising Formats.
Publication type
Subject
Affiliation
Publications with a UAntwerp address
External links
Web of Science
Record
Identification
Creation 02.08.2018
Last edited 05.09.2018
To cite this reference