Title
The influence of affect intensity, need for emotion and affective orientation on affective and cognitive responses to warm, erotic and humorous advertising appealThe influence of affect intensity, need for emotion and affective orientation on affective and cognitive responses to warm, erotic and humorous advertising appeal
Author
Faculty/Department
Faculty of Applied Economics
Research group
Marketing
Faculteit Toegepaste Economische Wetenschappen
Publication type
report
Publication
Antwerpen :RUCA, [*]
Source (series)
Working paper / RUCA , 1996:3
1
Carrier
E
Target language
English (eng)
Affiliation
University of Antwerp
Handle