Title
The influence of affect intensity, need for emotion and affective orientation on affective and cognitive responses to warm, erotic and humorous advertising appeal
Author
Faculty/Department
Faculty of Applied Economics
Publication type
report
Publication
Antwerpen :RUCA, [*]
Source (series)
Working paper / RUCA , 1996:3
Carrier
E
Target language
English (eng)
Affiliation
University of Antwerp
Handle