Publication
Title
The influence of affect intensity, need for emotion and affective orientation on affective and cognitive responses to warm, erotic and humorous advertising appeal
Author
Language
English
Source (series)
Working paper / RUCA , 1996:3
Publication
Antwerpen : RUCA, 1996
UAntwerpen
Faculty/Department
Research group
Publication type
Affiliation
Publications with a UAntwerp address
External links
Record
Identification
Creation 08.10.2008
Last edited 10.07.2013
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