| Title |
|
|
|
The influence of affect intensity, need for emotion and affective orientation on affective and cognitive responses to warm, erotic and humorous advertising appeal
| |
| Author |
|
|
|
| |
| Language |
|
|
|
English
| |
| Source (series) |
|
|
|
Working paper / RUCA , 1996:3 | |
| Publication |
|
|
|
Antwerpen : RUCA, 1996
| |
|