Title
Different markets, different communication strategies? A comparative study of the communication effects of alcohol ads in Belgium and Poland Different markets, different communication strategies? A comparative study of the communication effects of alcohol ads in Belgium and Poland
Author
Faculty/Department
Faculty of Applied Economics
Publication type
report
Publication
Antwerpen :RUCA, [*]
Source (series)
Working paper / RUCA , 96/6
Carrier
E
Target language
English (eng)
Affiliation
University of Antwerp
Handle