Title
The use of different types of emotional appeals and information in magazine advertisements over time, and the degree of overall similarity of strategy: the Belgian case
Author
Faculty/Department
Faculty of Applied Economics
Publication type
report
Publication
Antwerpen :RUCA, [*]
Source (series)
Working paper / RUCA , 96/7
Carrier
E
Target language
English (eng)
Affiliation
University of Antwerp
Handle