|
Title
|
|
|
|
The use of different types of emotional appeals and information in magazine advertisements over time, and the degree of overall similarity of strategy: the Belgian case
| |
|
Author
|
|
|
|
| |
|
Language
|
|
|
|
English
| |
|
Source (series)
|
|
|
|
Working paper / RUCA , 96/7
| |
|
Publication
|
|
|
|
Antwerpen
:
RUCA
,
1996
| |
|