Publication
Title
The use of different types of emotional appeals and information in magazine advertisements over time, and the degree of overall similarity of strategy: the Belgian case
Author
Language
English
Source (series)
Working paper / RUCA , 96/7
Publication
Antwerpen : RUCA, 1996
UAntwerpen
Faculty/Department
Research group
Publication type
Affiliation
Publications with a UAntwerp address
External links
Record
Identification
Creation 08.10.2008
Last edited 10.07.2013
To cite this reference