Product category involvement and the reaction of Belgian and Polish consumers to different advertising appeals

Publication

Title				Product category involvement and the reaction of Belgian and Polish consumers to different advertising appeals

Author				Geuens, M. De Pelsmacker, P.

Language				English

Source (series)				Working paper / RUCA , 96/11

Publication				Antwerpen : RUCA , 1996

UAntwerpen

Faculty/Department				Faculty of Business and Economics

Research group

Publication type				Minutes and reports

Affiliation				Publications with a UAntwerp address

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Identifier

Creation

08.10.2008

Last edited

04.03.2024

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