Publication
Title
The communication effects of provocation in print advertising campaigns
Author
Language
English
Source (journal)
International journal of advertising. - London
Publication
London : 1996
ISSN
0265-0487
1759-3948 [online]
Volume/pages
15:3(1996), p. 203-231
UAntwerpen
Faculty/Department
Research group
Publication type
Affiliation
Publications with a UAntwerp address
External links
Record
Identification
Creation 08.10.2008
Last edited 10.07.2013
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