Title
The communication effects of provocation in print advertising campaigns The communication effects of provocation in print advertising campaigns
Author
Faculty/Department
Faculty of Applied Economics
Publication type
article
Publication
London ,
Source (journal)
International journal of advertising. - London
Volume/pages
15(1996) :3 , p. 203-231
ISSN
0265-0487
1759-3948
Carrier
E
Target language
English (eng)
Affiliation
University of Antwerp
Handle