| Title |
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The communication effects of provocation in print advertising campaigns
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| Author |
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| Language |
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English
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| Source (journal) |
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International journal of advertising. - London | |
| Publication |
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London : 1996
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| ISSN |
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0265-0487
1759-3948 [online]
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| Volume/pages |
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15:3(1996), p. 203-231
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