Title
The communication effects of warmth, eroticism and humour in alcohol advertisementsThe communication effects of warmth, eroticism and humour in alcohol advertisements
Author
Faculty/Department
Faculty of Applied Economics
Research group
Marketing
Faculteit Toegepaste Economische Wetenschappen
Publication type
article
Publication
London,
Source (journal)
Journal of marketing communications. - London
Volume/pages
2(1996):4, p. 247-262
ISSN
1352-7266
Carrier
E
Target language
English (eng)
Affiliation
University of Antwerp
Handle