| Title |
|
|
|
The communication effects of warmth, eroticism and humour in alcohol advertisements
| |
| Author |
|
|
|
| |
| Language |
|
|
|
English
| |
| Source (journal) |
|
|
|
Journal of marketing communications. - London | |
| Publication |
|
|
|
London : 1996
| |
| ISSN |
|
|
|
1352-7266
| |
| Volume/pages |
|
|
|
2:4(1996), p. 247-262
| |
|