| Title |
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Feelings evoked by warmth, eroticism and humour in alcohol advertisements
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| Author |
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| Language |
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English
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| Source (book) |
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Marketing for an expanded Europe: proceedings of the 25th EMAC-Conference, Budapest, April 1996 / Beracs, J. [edit.] | |
| Publication |
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Budapest : University of Economic Sciences, 1996
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| Volume/pages |
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p. 471-490
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