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Title
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Feelings evoked by warmth, eroticism and humour in alcohol advertisements
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Author
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Language
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English
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Source (book)
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Marketing for an expanded Europe: proceedings of the 25th EMAC-Conference, Budapest, April 1996 / Beracs, J. [edit.]
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Publication
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Budapest
:
University of Economic Sciences
,
1996
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Volume/pages
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p. 471-490
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