Title
The effectiveness of provocation in print advertising The effectiveness of provocation in print advertising
Author
Faculty/Department
Faculty of Applied Economics
Publication type
conferenceObject
Publication
Budapest , [*]
Source (book)
Marketing for an expanded Europe: proceedings of the 25th EMAC-Conference, Budapest, April 1996 / Beracs, J. [edit.]
Carrier
E
Target language
English (eng)
Affiliation
University of Antwerp
Handle