Publication
Title
The effectiveness of provocation in print advertising
Author
Language
English
Source (book)
Marketing for an expanded Europe: proceedings of the 25th EMAC-Conference, Budapest, April 1996 / Beracs, J. [edit.]
Publication
Budapest : 1996
Volume/pages
p. 253-272
UAntwerpen
Faculty/Department
Research group
Publication type
Affiliation
Publications with a UAntwerp address
External links
Record
Identification
Creation 08.10.2008
Last edited 12.09.2013
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