Publication
Title
The effectiveness of provocation in print advertising
Author
De Pelsmacker, P.
van den Bergh, Joeri
Language
English
Source (book)
Marketing for an expanded Europe: proceedings of the 25th EMAC-Conference, Budapest, April 1996 / Beracs, J. [edit.]
Publication
Budapest
:
1996
Volume/pages
p. 253-272
UAntwerpen
Faculty/Department
Faculty of Business and Economics
Publication type
P3 Proceeding
Affiliation
Publications with a UAntwerp address
External links
Record
Identifier
Creation
08.10.2008
Last edited
17.06.2024
To cite this reference
https://hdl.handle.net/10067/152830151162165141