|
Title
|
|
|
|
The communication effects of warmth, eroticism and humour in alcohol advertisements
| |
|
Author
|
|
|
|
| |
|
Language
|
|
|
|
English
| |
|
Source (book)
|
|
|
|
Communications: moving towards the year 2000: proceedings of the 1st International Conference on Marketing and Corporate Communication, Keele, April 1996 / Kitchen, P. [edit.]
| |
|
Publication
|
|
|
|
Keele
:
1996
| |
|
Volume/pages
|
|
|
|
p. 7-23
| |
|