Publication
Title
The communication effects of warmth, eroticism and humour in alcohol advertisements
Author
Language
English
Source (book)
Communications: moving towards the year 2000: proceedings of the 1st International Conference on Marketing and Corporate Communication, Keele, April 1996 / Kitchen, P. [edit.]
Publication
Keele : 1996
Volume/pages
p. 7-23
UAntwerpen
Faculty/Department
Research group
Publication type
Affiliation
Publications with a UAntwerp address
External links
Record
Identification
Creation 08.10.2008
Last edited 12.09.2013
To cite this reference