Title
The communication effects of warmth, eroticism and humour in alcohol advertisements The communication effects of warmth, eroticism and humour in alcohol advertisements
Author
Faculty/Department
Faculty of Applied Economics
Publication type
conferenceObject
Publication
Keele , [*]
Source (book)
Communications: moving towards the year 2000: proceedings of the 1st International Conference on Marketing and Corporate Communication, Keele, April 1996 / Kitchen, P. [edit.]
Carrier
E
Target language
English (eng)
Affiliation
University of Antwerp
Handle