Title
De effectiviteit van emotionele reclame De effectiviteit van emotionele reclame
Author
Faculty/Department
Faculty of Applied Economics
Publication type
article
Publication
Source (journal)
Kluwer mediagids reclame
Volume/pages
Afl. 37(1996) , p. 117-132
Carrier
E
Target language
Dutch (dut)
Affiliation
University of Antwerp
Handle