Publication
Title
De effectiviteit van emotionele reclame
Author
De Pelsmacker, P.
Geuens, M.
Language
Dutch
Source (journal)
Kluwer mediagids reclame
Publication
1996
Volume/pages
Afl. 37 (1996) , p. 117-132
UAntwerpen
Faculty/Department
Faculty of Business and Economics
Research group
Publication type
A3 Journal article
Affiliation
Publications with a UAntwerp address
External links
Record
Identifier
Creation
08.10.2008
Last edited
04.03.2024
To cite this reference
https://hdl.handle.net/10067/152860151162165141