Publication
Title
Branding cyber-activism : Burke's identification and the visual identity of Anonymous
Author
Abstract
The cyber-activist collective Anonymous has created a powerful visual representation through the use of three key symbols: the mask, the headless suit logo, and its signature. Those images appear in almost all the campaigns launched by the collective and are part of Anonymous' visual identity, becoming important carriers of identification, which is understood here according to Kenneth Burke's theory. In this paper, I argue that, through the use of those symbols as means to promote identification, Anonymous created a cyber-activist brand that can be used by anyone who wishes to use the name and appeal of the collective to promote his/her message.
Language
English
Source (journal)
KB journal / Kenneth Burke Society. - W. Lafayette, IN, 2004, currens
Publication
W. Lafayette, IN : Kenneth Burke Society, 2016
ISSN
1930-0026
Volume/pages
11:2(2016), p. 1-9
Medium
E-only publicatie
UAntwerpen
Faculty/Department
Research group
Publication type
Subject
Affiliation
Publications with a UAntwerp address
External links
VABB-SHW
Source file
Record
Identification
Creation 18.10.2018
Last edited 15.07.2021
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