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Branding cyber-activism : Burke's identification and the visual identity of Anonymous
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| Abstract |
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| The cyber-activist collective Anonymous has created a powerful visual representation through the use of three key symbols: the mask, the headless suit logo, and its signature. Those images appear in almost all the campaigns launched by the collective and are part of Anonymous' visual identity, becoming important carriers of identification, which is understood here according to Kenneth Burke's theory. In this paper, I argue that, through the use of those symbols as means to promote identification, Anonymous created a cyber-activist brand that can be used by anyone who wishes to use the name and appeal of the collective to promote his/her message. |
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English
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KB journal / Kenneth Burke Society. - W. Lafayette, IN, 2004, currens | |
| Publication |
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W. Lafayette, IN : Kenneth Burke Society, 2016
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1930-0026
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11:2(2016), p. 1-9
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E-only publicatie
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