Publication
Title
Getting business people on the coach : a stated preference experiment for intercity long distance coach travel
Author
Abstract
From the middle of the 1990s, the traditional coach industry in Western Europe has been in decline. However, recent regulatory changes have created new opportunities in the sector of scheduled intercity services, resulting in fast growth of both coach lines and passengers traveling on these lines. Until now, operators have persuaded a public consisting mainly of students and people traveling for leisure purposes. In this paper we analyze whether business travelers could also be an interesting target group and what service characteristics are most convincing for them. For this purpose, we organized a stated preference experiment in which we gathered data from 63 Belgian business travelers. Analysis of the data revealed that for business travelers, price is the dominant factor in seducing customers. However, journey length, higher commercial travel speeds, ample leg space, on-board Wi-Fi and the entertainment system also play a role. Moreover, business travelers are prepared to pay for extra services. We conclude that when an adjusted service is offered, business travelers form an interesting (additional) target group for the intercity coach business. Our findings could be used by coach operators for product development and help to understand travel market segmentation, and eventually also have impact on developing a more sustainable travel policy.
Language
English
Source (journal)
Transportation research record / Transportation Research Board [Washington, D.C.] - Washington, D.C.
Publication
Washington, D.C. : 2018
ISSN
0361-1981
Volume/pages
2672 :8 (2018) , p. 165-174
ISI
000469284000016
Full text (Publisher's DOI)
Full text (open access)
Full text (publisher's version - intranet only)
UAntwerpen
Faculty/Department
Research group
Publication type
Subject
Affiliation
Publications with a UAntwerp address
External links
Web of Science
Record
Identification
Creation 06.11.2018
Last edited 06.09.2021
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