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The impact of negative endorser information and their facial appearance on advertising effectiveness for profit and not-for-profit organizations
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| Author |
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| Abstract |
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| Language |
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English
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| Source (journal) |
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Atlantic journal of communication. - Mahwah, N.J. |
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| Publication |
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Mahwah, N.J. : 2017
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| ISSN |
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1545-6870
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| Volume/pages |
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25:2(2017), p. 114-126
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| ISI |
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000404435400004
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| Full text (Publisher's DOI) |
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| Full text (publisher's version - intranet only) |
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