Publication
Title
The impact of negative endorser information and their facial appearance on advertising effectiveness for profit and not-for-profit organizations
Author
Abstract
Language
English
Source (journal)
Atlantic journal of communication. - Mahwah, N.J.
Publication
Mahwah, N.J. : 2017
ISSN
1545-6870
Volume/pages
25:2(2017), p. 114-126
ISI
000404435400004
Full text (Publisher's DOI)
Full text (publisher's version - intranet only)
UAntwerpen
Publication type
Subject
External links
Web of Science
Record
Identification
Creation 21.11.2018
Last edited 07.12.2018