Title |
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The impact of negative endorser information and their facial appearance on advertising effectiveness for profit and not-for-profit organizations
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Author |
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Abstract |
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Language |
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English
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Source (journal) |
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Atlantic journal of communication. - Mahwah, N.J. |
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Publication |
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Mahwah, N.J. : 2017
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ISSN |
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1545-6870
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Volume/pages |
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25:2(2017), p. 114-126
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ISI |
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000404435400004
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Full text (Publisher's DOI) |
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Full text (publisher's version - intranet only) |
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