Publication
Title
Does institutional nation branding exist in a Singaporean context?
Author
Abstract
Branding is seen as a way for nations to differentiate themselves in an era of increasing and intensifying globalisation. Singapore is no exception, and nation branding plays an important role in Singapore's economic policies. The government has been proactive in taking a leading role in guiding Singapore's economic growth strategy in the hope of developing an added comparative advantage and has subsequently made strong efforts to communicate and "brand'' this. This includes institutional nation branding efforts of national government departments, transnational economic institutions, tourism boards and related private industries. In this study we focus on the framework of nation branding in Singapore. Our research explores the concept of branding according to Singaporean practitioners and investigates how agents and agencies of the Singapore Government define and communicate Singapore's brand.
Language
English
Source (journal)
Place branding and public diplomacy
Publication
2017
ISSN
1751-8040
1751-8059
Volume/pages
13 :4 (2017) , p. 325-347
ISI
000413188100005
Full text (Publisher's DOI)
UAntwerpen
Publication type
Subject
External links
Web of Science
Record
Identification
Creation 21.11.2018
Last edited 04.09.2021