Publication
Title
English in television commercials in Belgium, France, Italy, the Netherlands and Spain
Author
Abstract
This study investigates and compares the use of English in 1,539 prime time television commercials from five European countries: Belgium, France, Italy, Spain and the Netherlands. Our study contributes to the existing body of research by adding two methodological issues. First, we investigate whether results differ depending on which definition of the term English word' is used (i.e. a strict or a broad definition). Second, we explore which factor best predicts the occurrence and the amount of English used in European television commercials: the advertised product (i.e. culture-free or culture-bound) or the country where the commercial is broadcast.
Language
English
Source (journal)
World Englishes. - Oxford
Publication
Oxford : 2015
ISSN
0883-2919 [print]
1467-971X [online]
Volume/pages
34 :4 (2015) , p. 576-599
ISI
000365430000004
Full text (Publisher's DOI)
UAntwerpen
Publication type
Subject
External links
Web of Science
Record
Identification
Creation 21.11.2018
Last edited 16.09.2021