Publication
Title
Het effect van taalfouten in product recall-advertenties: 'De terughaalactie geld alleen voor de hierboven afgebelede pizzas geldig' = Consumers' responses to product recalls with language errors
Author
Abstract
Product recall notices not only warn consumers for faulty products, they also limit the damage which may be caused to the company. But what happens when the product recall notice itself contains errors? This study investigated the effects of three different types of language errors: typographical errors, verb errors and sentence errors. Four versions of a product recall were created. The control condition contained no errors. The other three versions contained either five typos, five grammatical conjugation errors or five poorly formed sentences. Participants (N = 710) were randomly assigned to one of the four conditions. Results indicate that participants who detected the errors, had lower attitudes towards the advertisement and the company than participants in the control condition and participants who failed to detect the errors. Poorly formed sentences also had a negative impact on consumers brand evaluations and their future product purchase intentions. Hence, language errors in product recall notices can have negative consequences for companies.
Language
Dutch
Source (journal)
Tijdschrift voor communicatiewetenschap. - Houten, 1996, currens
Publication
Houten : 2015
ISSN
1384-6930 [print]
1875-7286 [online]
Volume/pages
43 :3 (2015) , p. 292-312
ISI
000362149300006
Full text (Publisher's DOI)
UAntwerpen
Publication type
Subject
External links
Web of Science
Record
Identification
Creation 21.11.2018
Last edited 27.08.2021