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Sustainability segmentation of business students : toward self-regulated development of critical and interpretational competences in a post-truth era
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| Abstract |
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| This article adds insights in students' attitudes toward sustainability, with specific focus on students in business management/marketing. It builds upon a number of conceptual interpretations and barriers for change in higher education for sustainable development, followed by the concept of sustainability competences and the students' perspectives. A segmentation study is developed in order to frame the variety of student dispositions of sustainability attitudes, based on a survey among 458 students in business management/marketing. Four different segments of students are discovered, according to their attitudes toward sustainability issues: moderate problem solvers; pessimistic non-believers; optimistic realists: and convinced individualists. The results of the segmentation study reveal that a one-fit-for-all approach in acquiring sustainability competences is not feasible. This calls for a diversity in approaches to prepare students in dealing with the complexity and uncertainty of sustainability issues, oriented toward more self-regulated learning, and developing critical and interpretational competences. (C) 2018 The Authors. Published by Elsevier Ltd. |
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English
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Journal of cleaner production / Masson. - Science citation index | |
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Science citation index : 2018
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0959-6526
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202(2018), p. 561-570
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000448098000051
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