Brand placement in fiction : the role of stylistic devices in placement effects on attitude towards familiar and unfamiliar brands

Publication

Title				Brand placement in fiction : the role of stylistic devices in placement effects on attitude towards familiar and unfamiliar brands

Author				Dens, Nathalie Avramova, Yana De Pelsmacker, Patrick

Language				English

Source (book)				2018 Annual Conference of the American Academy of Advertising, March 22-25, 2018, New York, USA

Publication				2018

Volume/pages				p. 1-10

UAntwerpen

Faculty/Department				Faculty of Business and Economics

Research group				Marketing

Publication type				P3 Proceeding

Subject				Economics Mass communications

Affiliation				Publications with a UAntwerp address

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Identifier

Creation

20.02.2019

Last edited

17.06.2024

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