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Title
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Motivations to use different social media types and their impact on consumer-brand engagement
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Author
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Language
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English
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Source (book)
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ICORIA 2018: 17th International Conference Brand Communication with Multi Touchpoints, June 21-23, Valencia, Spain
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Publication
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2018
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ISBN
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978-84-09-01953-3
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Volume/pages
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p. 1-10
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