Consumer-to-consumer conflicts on brand fan pages on Facebook : how should the brand react?

Publication

Title				Consumer-to-consumer conflicts on brand fan pages on Facebook : how should the brand react?

Author				Pabian, S.

Language				English

Source (book)				69th Annual Conference of the International Communication Association, 24-28 May, 2019, Washinton, D.C., USA

Publication				2019

Volume/pages				p. 1-8

UAntwerpen

Faculty/Department				Faculty of Social Sciences. Communication Sciences

Research group				Media, ICT and interpersonal relations in Organisations and Society (MIOS)

Publication type				P3 Proceeding

Subject				Mass communications

Affiliation				Publications with a UAntwerp address

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Creation

24.06.2019

Last edited

17.06.2024

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