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Title
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Choices and preferences : evidence from implicit choices and response times
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Author
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Abstract
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| We present a new experimental paradigm where choice-induced preference change is measured for alternatives which are never compared directly, but rather confronted with other alternatives in a way which keeps choices predictable without exogenously manipulating them. This implicit-choice design improves on the free-choice paradigm, avoiding the recently criticized selection bias. Rating and ranking spreads in two experiments show that preference-based choices feed back into and alter preferences even if choices are not directly among similarly evaluated alternatives. In agreement with recent brain-imaging evidence, response time measurements for direct choice pairs in our experiments indicate that reappraisal processes are already triggered during decision making, with larger post-choice spreads (sharper attitude change) being associated to quicker decisions. |
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Language
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English
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Source (journal)
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Journal of experimental social psychology. - New York
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Publication
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New York
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2012
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ISSN
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0022-1031
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DOI
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10.1016/J.JESP.2012.07.004
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Volume/pages
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48
:6
(2012)
, p. 1336-1342
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ISI
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000310107900013
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Full text (Publisher's DOI)
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