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Title
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Designers’ road(s) to success : balancing exploration and exploitation
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Author
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Abstract
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| This study unravels different paths to success for independent designers and focuses on the balance between the artistic and economic considerations they have. Therefore, a comparative case study is presented for 48 designers looking into both business growth and perceived success. The configurational analysis explores the combination of different variables regarding success: exploration (artistic consideration), exploitation (economic consideration), job rate and tenure. The application of fuzzy set qualitative comparative analysis contributes to the exploration of a configurational theory of conditions that explains why some designers achieve business growth and perceived success. To achieve both, a fulltime occupation as designer is essential. No significant proof was found for simultaneously balancing exploration and exploitation to achieve growth. However, most pathways leading to perceived success show a balance between exploration and exploitation. These findings enhance the configurational understanding of the design industry and the development of a configurational theory of performance for creative professions. |
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Language
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English
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Source (journal)
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Journal of business research. - New York
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Publication
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New York
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2020
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ISSN
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0148-2963
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DOI
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10.1016/J.JBUSRES.2019.10.073
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Volume/pages
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115
(2020)
, p. 241-249
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ISI
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000535976300021
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Full text (Publisher's DOI)
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Full text (open access)
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Full text (publisher's version - intranet only)
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