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Title
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On downgrading and upgrading strategies used in the act of self-praise in French and US LinkedINsummaries. A contrastive pragmatic analysis.
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Author
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Abstract
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| In Politeness Theory, self-praise hastraditionallybeen interpreted as a potentially face threatening act, which infringes the ‘Modesty Maxim’ proposed by Leech(1983). Certain discourse genres, however, like application letters or job interviews serve, by definition, to promote the professional as skilful. This paper takes up the analysis of self-praise in LinkedIn-summaries written by French and US communication professionals. More specifically, it focuses on the use of upgrading and downgrading pragmatic strategies from a contrastive perspective. On the basis of a corpus of 200 summaries, it shows on the one hand that downgrading is a far less frequently used strategy than upgrading in both corpora. On the other hand, the data show that, overall, US communication professionals are less reluctant than the French inuttering self-praise in a strong, more or less “bragging” way. |
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Language
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English
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Source (book)
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Proceedings of the 7th Conference on CMC and Social MediaCorpora for the Humanities (CMC-Corpora2019), 9-10 September 2019, Cergy-Pontoise University, France
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Publication
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2019
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Volume/pages
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(2019)
, p. 7-9
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