Title
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Social norms of corruption in the field : social nudges on posters can help to reduce bribery
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Author
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Abstract
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Corruption in the form of bribery continues to be a major societal challenge around the world. The current lab-in-the-field study tested whether dynamic descriptive norms messages on posters can help to reduce bribery. Before, during and after placing posters throughout a medium-sized South African town, incentivized measures of social norms and bribery were assessed in a mobile lab. A total of 311 participants stemming from the general population took part. In line with the pre-registered predictions, the results reveal that people: (1) perceive bribery to be less common; and (b) engage in bribery in a corruption game less frequently when the posters were displayed. The discussion outlines how social norms nudging campaigns can be leveraged to spur collective action against corruption. |
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Language
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English
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Source (journal)
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Behavioural public policy. - Cambridge, 2017, currens
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Publication
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Cambridge
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Cambridge University Press
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2022
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ISSN
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2398-063X
[print]
2398-0648
[online]
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DOI
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10.1017/BPP.2019.37
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Volume/pages
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6
:4
(2022)
, p. 597-624
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ISI
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000865480300006
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Full text (Publisher's DOI)
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Full text (open access)
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Full text (publisher's version - intranet only)
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