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Title
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Personalization in digital marketing : implementation strategies and the corresponding ethical issues
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Author
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Language
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English
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Source (book)
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The SAGE handbook of marketing ethics / Eagle, L. [edit.]; et al. [edit.]
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Publication
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London
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SAGE Publications
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2021
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ISBN
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978-1-5297-0929-2
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Volume/pages
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p. 411-423
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