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Title
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Integrating personal and corporate brands in social media : how my brand becomes your brand
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Author
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Language
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English
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Source (book)
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2020 AMA Summer Academic Conference : Bridging Gaps: Marketing in an Age of Disruption : proceedings, August 18-20, 2020 / Blanchard, Simon [edit.]
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Publication
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American Marketing Association
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2020
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ISBN
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978-0-87757-008-0
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Volume/pages
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p. 799-802
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Full text (publisher's version - intranet only)
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