Publication
Title
Validating visuals : a socio-semiotic instrument for an informed production and use of visual representations
Author
Abstract
Visual representations serve a multitude of crucial functions in the creation and dissemination of knowledge and information. They may take many different forms and refer to different phenomena or processes. Making valid decisions how particular visuals should look like presupposes a thorough insight in the nature of the referent or subject of the visual representation, the complex intermediate processes and technologies that are used to produce it, the final form and context of the visual, and the purposes it needs to serve. While often oblivious to its producers and their users or consumers, these insights and practices are firmly grounded in cultural processes of meaning-making, and therefore benefit from a socio-semiotic approach. The proposed socio-semiotic instrument builds upon my earlier taxonomic work in visualization practices. It incorporates many aspects and observations into a practical model that can be used to guide the production of new materials, or as a tool to interrogate the usefulness of existing visual representations for distinct purposes.
Language
English
Source (journal)
Social semiotics. - Abingdon
Publication
Abingdon : 2021
ISSN
1035-0330
DOI
10.1080/10350330.2021.1874241
Volume/pages
(2021) , p. 1-20
ISI
000608519300001
Full text (Publisher's DOI)
Full text (open access)
Full text (publisher's version - intranet only)
UAntwerpen
Faculty/Department
Research group
Publication type
Subject
Art 
Affiliation
Publications with a UAntwerp address
External links
Web of Science
Record
Identifier
Creation 09.02.2021
Last edited 12.12.2024
To cite this reference