Publication
Title
The marketing mix
Author
van Waterschoot, Walter
Language
English
Source (book)
The international encyclopedia for business and management / Warner, M. [edit.]
Publication
London
:
Thomson Business Press
,
1997
Volume/pages
p. 3307-3314
UAntwerpen
Faculty/Department
Faculty of Business and Economics
Publication type
H3 Book chapter
Affiliation
Publications with a UAntwerp address
External links
Record
Identifier
Creation
08.10.2008
Last edited
04.03.2024
To cite this reference
https://hdl.handle.net/10067/175660151162165141