|
Title
|
|
|
|
Applying Google trends' search popularity indicator to professional cycling
|
|
|
Author
|
|
|
|
|
|
|
Abstract
|
|
|
|
| This study uses Google Trends data to analyze the impact of the main events in the Tour de France 2019 on cyclists’ online popularity in 12 countries and at a global scale. A fixed effects panel model revealed a strong own-country preference. While online popularity increased with the duration of the Tour, race incidents strongly influenced online popularity. Besides the yellow jersey, winning a stage was more important than wearing the green, white or polka dot jersey for most regions. Still, on a global scale, young cyclists’ online popularity benefited more from wearing the white jersey than from winning a Tour stage. |
|
|
|
Language
|
|
|
|
English
|
|
|
Source (journal)
|
|
|
|
Journal of sports economics. - London, 2000, currens
|
|
|
Publication
|
|
|
|
London
:
2021
|
|
|
ISSN
|
|
|
|
1527-0025
[print]
1552-7794
[online]
|
|
|
DOI
|
|
|
|
10.1177/1527002520988329
|
|
|
Volume/pages
|
|
|
|
22
:4
(2021)
, p. 459-485
|
|
|
Article Reference
|
|
|
|
1527002520988329
|
|
|
ISI
|
|
|
|
000618513700001
|
|
|
Medium
|
|
|
|
E-only publicatie
|
|
|
Full text (Publisher's DOI)
|
|
|
|
|
|
|
Full text (publisher's version - intranet only)
|
|
|
|
|
|