Publication
Title
COVID-19 and retail : the catalyst for e-commerce in Belgium?
Author
Abstract
The purpose of this research is to contribute to an understanding of the trends and impacts of the COVID-19 pandemic on consumer buying behaviour. The results document changes in consumer behaviour patterns that came to dominate at the start of the second wave of the COVID-19 pandemic in the context of the Czech Republic. The questionnaire survey using an online panel in a selected country was conducted to identify how consumers from the Baby Boomers, X and Y generations changed their shopping behaviour and which needs they gave preference to during the pandemic crisis in relation to their fears. Using a multiple regression analysis, we demonstrated that fear appeal (fears for health and economic fears) are associated with the changes in customer behaviour and influence traditional and online shopping related to COVID-19. The findings demonstrate significant differences as well as similarities in consumer behaviour between generations. Through empirical investigation, this research supports and expands generation cohort theory in relation to changes in consumer behaviour during the Covid-19 pandemic from a Central European perspective, and provides useful information for researchers and practitioners, particularly for retailers and marketers, to implement appropriate strategies.
Language
English
Source (journal)
Journal of retailing and consumer services. - -
Publication
2021
ISSN
0969-6989
DOI
10.1016/J.JRETCONSER.2021.102645
Volume/pages
62 (2021) , p. 1-12
Article Reference
102645
ISI
000698653000005
Medium
E-only publicatie
Full text (Publisher's DOI)
Full text (open access)
Full text (publisher's version - intranet only)
UAntwerpen
Faculty/Department
Research group
Project info
Een kader voor herhaalde grootschalige burgerwetenschappelijke onderzoeken om beleidsmakers snel te informeren tijdens verschillende stadia van de COVID-19-pandemie.
The integrated urban geography of retail and logistics in the on-demand economy.
Publication type
Subject
Affiliation
Publications with a UAntwerp address
External links
Web of Science
Record
Identifier
Creation 22.06.2021
Last edited 02.10.2024
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