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Title
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Rethinking open innovation beyond the innovation funnel
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Author
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Abstract
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| In this article, I first argue that open innovation can be applied in situations where companies do not themselves develop new products or services. As a consequence, open innovation becomes relevant for a much larger group of organizations than previously considered. Second, I argue that open-innovation scholars have insufficiently differentiated open-innovation initiatives in terms of their impact on companies’ growth: some open-innovation initiatives lead to incremental innovations in an existing business while, in other cases, open-innovation initiatives are used to establish completely new businesses. Both arguments illustrate the need to integrate open-innovation initiatives into the strategy of the firm. |
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Language
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English
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Source (journal)
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Technology Innovation Management Review. - -
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Publication
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2013
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ISSN
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1927-0321
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DOI
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10.22215/TIMREVIEW/673
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Volume/pages
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3
:4
(2013)
, p. 6-10
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Full text (Publisher's DOI)
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