Publication
Title
"According to the polls…" : opinion poll coverage in network evening news during the 2020 U.S. election campaign
Author
Abstract
After news media and pollsters were unsuccessful in predicting recent political outcomes such as the 2016 U.S. election, opinion polls came under scrutiny. Journalists were accused of not providing audiences the tools to correctly interpret poll information. Using a content analysis of all evening news items from CBS, ABC, and NBC from the final two months before the 2020 U.S. general election, we analyzed the quality of poll coverage. We find that half of the references to election polls are “diffuse,” in which journalists refer to “the polls” in a general manner. When news items do cover specific poll results, media often disclose the absolute minimal essential information (e.g., population and error margin), but fail to provide additional methodological details.
Language
English
Source (journal)
International journal of public opinion research
Publication
2021
ISSN
0954-2892
DOI
10.1093/IJPOR/EDAB019
Volume/pages
33 :4 (2021) , p. 1050-1061
ISI
000734067600020
Full text (Publisher's DOI)
Full text (open access)
Full text (publisher's version - intranet only)
UAntwerpen
Faculty/Department
Research group
Publication type
Subject
Affiliation
Publications with a UAntwerp address
External links
Web of Science
Record
Identifier
Creation 06.09.2021
Last edited 02.01.2025
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