Title
The 4P classification of the marketing mix revisited The 4P classification of the marketing mix revisited
Author
Faculty/Department
Faculty of Applied Economics
Publication type
article
Publication
Chicago, Ill. ,
Source (journal)
Journal of marketing. - Chicago, Ill., 1936, currens
Volume/pages
56(1992) , p. 83-93
ISSN
0022-2429
Carrier
E
Target language
English (eng)
Affiliation
University of Antwerp
Handle