Publication
Title
The 4P classification of the marketing mix revisited
Author
Language
English
Source (journal)
Journal of marketing / American Marketing Association [Chicago, Ill.] - Chicago, Ill., 1936, currens
Publication
Chicago, Ill. : American Marketing Association, 1992
ISSN
0022-2429 [print]
1547-7185 [online]
Volume/pages
56(1992), p. 83-93
UAntwerpen
Faculty/Department
Research group
Publication type
Affiliation
Publications with a UAntwerp address
External links
Record
Identification
Creation 08.10.2008
Last edited 10.07.2013
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