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Title
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Situational crisis communication theory
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Author
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Abstract
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| Situational Crisis Communication Theory (SCCT) suggests that crisis managers should act in a way that saves an organization from potential reputational harm in case of a crisis. SCCT offers a framework for understanding all the dynamics linked to a crisis. Based on specific factors in a crisis that might shape a reputational threat (such as the organization’s responsibility for the crisis, its crisis history and potential prior negative reputation), and a differentiation in crisis types (mainly focusing on whom the responsibility for a crisis can be attributed), an organization can select a specific response strategy to protect itself against negative reactions to a crisis and subsequent reputational harm. |
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Language
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English
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Source (series)
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SAGE business foundations : theory
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Publication
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SAGE Publications, Inc.
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2023
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ISBN
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978-1-0719-0774-0
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DOI
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10.4135/9781071907740
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Full text (Publisher's DOI)
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