Publication
Title
Towards a functional classification of the marketing mix
Author
van Waterschoot, Walter
van den Bulte, Christophe
Language
English
Publication
Gent
:
Rijksuniversiteit Gent
,
1991
Volume/pages
39 p.
UAntwerpen
Faculty/Department
Faculty of Business and Economics
Publication type
MA3 Book as author
Affiliation
Publications with a UAntwerp address
External links
Record
Identifier
Creation
08.10.2008
Last edited
04.03.2024
To cite this reference
https://hdl.handle.net/10067/19610151162165141