Publication
Title
Towards a functional classification of the marketing mix
Author
Language
English
Publication
Gent : Rijksuniversiteit Gent, 1991
Volume/pages
39 p.
UAntwerpen
Faculty/Department
Research group
Publication type
Affiliation
Publications with a UAntwerp address
External links
Record
Identification
Creation 08.10.2008
Last edited 10.07.2013
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