Publication
Title
Embrace the change : framing demonstrators as an alternative to the mass production norm in industrial design education
Author
Abstract
It is believed that industrial design was born in a big industrial bang as a tool sharpened for mass production. As an alternative to craft, industrial design practices were aimed at utter generalization and efficiency tominimize the price of a single piece. But over time, technological progress and changes inmindset made this approach obsolete. Despite the growing awareness that there is a need for a new design mode, only alternatives can be found in bespoke professional equipment and prototyping areas. Meanwhile, an emerging topic called 'demonstrators' appears in the field of design. This paper explores this area through several examples and argues that demonstrators can be framed as a design mode that design education should refer to, due to their advantages overmass production. Demonstrators grasp the current technological state and represent it as a single-piece object, not only enhancing the manifestation of new ideas and bringing stakeholders together but also enhancing portfolio for industry. Four inherent characteristics of demonstrators are presented, namely: 1) they convey a message; 2) they are designed for exposure; 3) they snapshot the present, and 4) they are finished products. Together they establish a fluid definition of the notion of demonstrator and set directions for further research. The first steps towards an analysis of the possible solution space of demonstrators highlight three defining axes: form, context, and time.
Language
English
Source (book)
With Design: Reinventing Design Modes, 9th Congress of the International Association of Societies of Design Research (IASDR 2021), DEC 05-09, 2021, Hong Kong
Publication
Singapore : Springer-verlag singapore pte ltd , 2022
ISBN
978-981-19-4474-1
978-981-19-4471-0 [Print]
978-981-19-4472-7 [Online]
DOI
10.1007/978-981-19-4472-7_40
Volume/pages
(2022) , p. 601-613
ISI
001021668000040
Full text (Publisher's DOI)
Full text (open access)
UAntwerpen
Faculty/Department
Research group
Project info
Design for Demonstrators.
Publication type
Subject
Art 
Affiliation
Publications with a UAntwerp address
External links
Web of Science
Record
Identifier
Creation 02.10.2023
Last edited 07.11.2023
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