Publication
Title
Understanding the use of Virtual Reality in Marketing : a text mining-based review
Author
Language
English
Source (journal)
Journal of business research. - New York
Publication
New York : 2019
ISSN
0148-2963
DOI
10.1016/J.JBUSRES.2018.10.055
Volume/pages
100 (2019) , p. 514-530
Full text (Publisher's DOI)
UAntwerpen
Publication type
Subject
External links
Record
Identifier
Creation 12.10.2023
Last edited 12.10.2023
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