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Title
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Understanding the use of Virtual Reality in Marketing : a text mining-based review
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Author
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Language
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English
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Source (journal)
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Journal of business research. - New York
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Publication
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New York
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2019
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ISSN
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0148-2963
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DOI
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10.1016/J.JBUSRES.2018.10.055
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Volume/pages
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100
(2019)
, p. 514-530
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Full text (Publisher's DOI)
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